Re-thinking sports marketing now that fans are in charge
I'm thinking about heading to Chicago for the IEG 2008 Sponsorship Conference, "Making Sensory, powering your partnerships with the mojo of emotion."
I notice there's very little interactive content, and you gotta pay EXTRA FOR IT (pre-conference seminar).
Still, thought it might be a good way to learn more about what sponsors want, and maybe meet a few folks along the way.
Any of you guys planning to go? Post here and let's coordinate a "meetup".