The last week of June featured news of Nike’s global ‘My Time is Now’ campaign launch in Hong Kong. There were developments in cricket, golf, women’s tennis and the London Paralympics as well as the announcement of a PR appointment for the Chinese sports apparel market.
Organizers of Nike’s major promotion campaign say it’s the first interactive football challenge to combine a television commercial with Facebook. The TVC, launched last month, features a roster of football players establishing their reputations in the sport’s elite ranks.
An interactive game booth was set up in Hong Kong’s Langham Place challenging passersby to mimic the players featured in the commercial.
Participants sign up on Facebook and then kick the football in sync with the commercial. At the end of the game, they can view a projection of themselves in a football stadium with images of their Facebook friends cheering for them.
The game installation was later transferred to a mobile truck that has been touring Hong Kong. The local campaign was organized by Razorfish Hong Kong.
The mobile communications firm Micromax will be the title sponsor of a one-day cricket competition between India and Sri Lanka. The Micromax Cup 2012 will feature five one-day internationals on July 22 and a Twenty20 match on 7th August. Sri Lanka went down to defeat in its last appearance in India during the ICC Cricket World Cup final in April, 2011.
The Malaysian financial group Maybank has agreed to title sponsor a new golf tournament in Jakarta. The Bii Maybank Asian Development Tour is set to be launched at Jakarta’s Imperial Golf Club starting July 12th.
In tennis news, the Women’s Tennis Association has signed two new deals. A leading court surface provider, California Products Corporation, will become the organization’s official court surface provider in the Asia-Pacific region.
The Chinese clothing brand Erke is now apparel supplier for the officials at 2012 and 2013 WTA Championships to be held in Istanbul. Erke is already the official apparel partner of the Shanghai Masters tournament of the men’s group, the Association of Tennis Professionals.
Erke chairmen Wu Rongguang said his firm has concentrated on tennis for years. “…tennis is more than a sport,” he said, “it is the best alignment of Erke’s brand culture.”
The year end WTA tournament is set for the final week of October.
The Singaporean telecommunications company SingTel has become the multimedia partner to the Singapore National Paralympics Council for that country’s involvement in the London 2012 Paralympics.
The eight athletes to benefit from the sponsorship are Theresa Goh and Yip Pin Xiu for swimming, Jovin Tan and Desiree Lim for sailing, Laurentia Tan, Maxmillian Tan and Gemma Foo for equestrian, and Nurulasyiqah Binte Mohammad Taha for boccia.
The week ended off with PR news. China’s sport apparel brand Li Ning has named Fleishman-Hillard as the lead communications consultancy for the company’s Chinese market. The worldwide public relations group will focus on corporate, brand and digital communications priorities.
www.sportsfestivalasia.com
Organizers of Nike’s major promotion campaign say it’s the first interactive football challenge to combine a television commercial with Facebook. The TVC, launched last month, features a roster of football players establishing their reputations in the sport’s elite ranks.
An interactive game booth was set up in Hong Kong’s Langham Place challenging passersby to mimic the players featured in the commercial.
Participants sign up on Facebook and then kick the football in sync with the commercial. At the end of the game, they can view a projection of themselves in a football stadium with images of their Facebook friends cheering for them.
The game installation was later transferred to a mobile truck that has been touring Hong Kong. The local campaign was organized by Razorfish Hong Kong.
The mobile communications firm Micromax will be the title sponsor of a one-day cricket competition between India and Sri Lanka. The Micromax Cup 2012 will feature five one-day internationals on July 22 and a Twenty20 match on 7th August. Sri Lanka went down to defeat in its last appearance in India during the ICC Cricket World Cup final in April, 2011.
The Malaysian financial group Maybank has agreed to title sponsor a new golf tournament in Jakarta. The Bii Maybank Asian Development Tour is set to be launched at Jakarta’s Imperial Golf Club starting July 12th.
In tennis news, the Women’s Tennis Association has signed two new deals. A leading court surface provider, California Products Corporation, will become the organization’s official court surface provider in the Asia-Pacific region.
The Chinese clothing brand Erke is now apparel supplier for the officials at 2012 and 2013 WTA Championships to be held in Istanbul. Erke is already the official apparel partner of the Shanghai Masters tournament of the men’s group, the Association of Tennis Professionals.
Erke chairmen Wu Rongguang said his firm has concentrated on tennis for years. “…tennis is more than a sport,” he said, “it is the best alignment of Erke’s brand culture.”
The year end WTA tournament is set for the final week of October.
The Singaporean telecommunications company SingTel has become the multimedia partner to the Singapore National Paralympics Council for that country’s involvement in the London 2012 Paralympics.
The eight athletes to benefit from the sponsorship are Theresa Goh and Yip Pin Xiu for swimming, Jovin Tan and Desiree Lim for sailing, Laurentia Tan, Maxmillian Tan and Gemma Foo for equestrian, and Nurulasyiqah Binte Mohammad Taha for boccia.
The week ended off with PR news. China’s sport apparel brand Li Ning has named Fleishman-Hillard as the lead communications consultancy for the company’s Chinese market. The worldwide public relations group will focus on corporate, brand and digital communications priorities.
www.sportsfestivalasia.com
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