August came in with a mix of both winter and summer sports along with Olympics, some US football and news of sponsorship cutbacks.
The British firm GAC Pindar has become logistics provider for the Royal Hong Kong Yacht Club. The company will coordinate the movement and transportation of the club members’ leisure craft as well as boats competing in the various club events.
The Royal Hong Kong Yacht Club will host a number of international sailing regattas over the next couple of years, including the World Sailing Championships for the Flying Fifteens and Etchells classes in 2013 and 2015. GAC Pindar will support such events and will play a central role in other regattas such as the Rolex China Sea Race.
Tiger Beer has caught race fever. The brewer is coming out with a new bottle and can to commemorate the upcoming Singapore Grand Prix event. The collector’s items will be available from this week until the end of September in selected bars and stores of Singapore.
The publicity initiative is being handled by DDB, Ogilvy PR Singapore, Zenith Optimedia and Band. The F1 Singapore Grand Prix 2012/2013 – billed as the world’s most exhilarating night race – is set for September 21-23.
China has a new ski center. Starwood Hotels and Resorts has opened the largest ski field in Asia along with a large resort complex including 262 rooms and almost three and a half square kilometers of events space. Facilities include 43 ski hills covering more than seven kilometers of countryside with room for some 8,000 skiers.
The Westin and Sheraton resort complex is located near Yingfu Expressway, Changbaishan Airport. The region borders Russia and North Korea in Jilin Province.
Samsung Electronics is giving 76 bloggers a chance to report on the Olympics. The Samsung Global Blogger programme will have participants touring the Olympic Park and meeting Samsung’s Global Ambassadors David Beckham, Zara Philips and Jamie Oliver. The bloggers will share their experiences through their Samsung Galaxy Slll smartphones on www.samsungglobalblogger.com .
The US football brand Warrior Sports has named the agency Racepoint Group to handle the marketing campaign surrounding the company’s move into the Asia Pacific market. The agency’s job will be to generate press content, develop marketing strategy and handle English and Chinese social media platforms.
Warrior Sports is a U.S.-based manufacturer of football, lacrosse and ice hockey apparel and equipment. It is also the apparel sponsor of Liverpool Football Club.
The week ended off with an unusual item: cutbacks. The sports apparel brand Puma is blaming a weak European market for budget reductions on sponsorship deals. Officials of the German sportswear brand say they relied too heavily on European customers. The company reported a 29% decline in second quarter net earnings caused by an increase in money spent on the Olympics and various soccer tournaments.
Puma will also shut stores and warehouses, reshuffle its management people in Europe and eliminate certain country specific products.
www.sportsfestivalasia.com
The British firm GAC Pindar has become logistics provider for the Royal Hong Kong Yacht Club. The company will coordinate the movement and transportation of the club members’ leisure craft as well as boats competing in the various club events.
The Royal Hong Kong Yacht Club will host a number of international sailing regattas over the next couple of years, including the World Sailing Championships for the Flying Fifteens and Etchells classes in 2013 and 2015. GAC Pindar will support such events and will play a central role in other regattas such as the Rolex China Sea Race.
Tiger Beer has caught race fever. The brewer is coming out with a new bottle and can to commemorate the upcoming Singapore Grand Prix event. The collector’s items will be available from this week until the end of September in selected bars and stores of Singapore.
The publicity initiative is being handled by DDB, Ogilvy PR Singapore, Zenith Optimedia and Band. The F1 Singapore Grand Prix 2012/2013 – billed as the world’s most exhilarating night race – is set for September 21-23.
China has a new ski center. Starwood Hotels and Resorts has opened the largest ski field in Asia along with a large resort complex including 262 rooms and almost three and a half square kilometers of events space. Facilities include 43 ski hills covering more than seven kilometers of countryside with room for some 8,000 skiers.
The Westin and Sheraton resort complex is located near Yingfu Expressway, Changbaishan Airport. The region borders Russia and North Korea in Jilin Province.
Samsung Electronics is giving 76 bloggers a chance to report on the Olympics. The Samsung Global Blogger programme will have participants touring the Olympic Park and meeting Samsung’s Global Ambassadors David Beckham, Zara Philips and Jamie Oliver. The bloggers will share their experiences through their Samsung Galaxy Slll smartphones on www.samsungglobalblogger.com .
The US football brand Warrior Sports has named the agency Racepoint Group to handle the marketing campaign surrounding the company’s move into the Asia Pacific market. The agency’s job will be to generate press content, develop marketing strategy and handle English and Chinese social media platforms.
Warrior Sports is a U.S.-based manufacturer of football, lacrosse and ice hockey apparel and equipment. It is also the apparel sponsor of Liverpool Football Club.
The week ended off with an unusual item: cutbacks. The sports apparel brand Puma is blaming a weak European market for budget reductions on sponsorship deals. Officials of the German sportswear brand say they relied too heavily on European customers. The company reported a 29% decline in second quarter net earnings caused by an increase in money spent on the Olympics and various soccer tournaments.
Puma will also shut stores and warehouses, reshuffle its management people in Europe and eliminate certain country specific products.
www.sportsfestivalasia.com
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