Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Navsports USA - Relevence of a Sports Social Network

What is relevance?

According to Wikipedia "Relevance is a term used to describe how pertinent, connected, or applicable something is to a given matter. A thing is relevant if it serves as a means to a given purpose."

So the word relevance has been floating around my head the last few days and I have been meaning to write this blog about that word and how it relates or is relevant to Navsports USA.

As a social utility Navsports has been designed to be relevant to the consumer in many ways.

1. Comprehensive sports club directory.
2. Latest sports news aggregator
3. Sports social network of player’s, fans and athletes.

If Navsports is not relevant to consumers then the site fails and what’s relevant to one person may not be relevant to the other, so what is Navsports real relevance to the wider community?

The answer is transparency, that’s why I started creating Navsports in the first place.

To make sport open and easily accessible to the world, because I felt that the commercialization of sport had closed the doors on so many possibilities and opportunities.

I had the opportunity to meet and discuss the idea of Navsports with Suzy Balogh who is an amazing trap shooting athlete who has scaled the heights of her sport by winning an Olympic and Commonwealth Gold medal and she agrees that sport needs to be made more easily accessible to the wider community.

Since that meeting I have been fortunate enough to attend an open day held by Suzy at the Sydney International Shooting Range out at the Cecil Park complex, it was my first shooting experience and I loved it.

Sport allows so much opportunity in our lives from the satisfaction of personal achievement to the understanding of sacrifice, its character building and allows us to make lifelong friends.

Suzy also shot a welcome to Navsports promo and a great interview for our Navsports sports intro video series.

Thanks to Suzy the concept of transparency has been reinforced, without it I would never have met her and had my first shooting lesson taught by an Olympic Gold medalist.

Navsports USA provides these opportunities not just to me but everyone.

Over time I hope and pray that more and more people find Navsports helpful in showing them that their sporting opportunities might be just around the corner.

Cheers
Stewart Whicker
Chief Executive Officer
Navsports Limited

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Tags: Directory, Network, News, Social, Sports, aggregator, photos, videos

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