Re-thinking sports marketing now that fans are in charge
Social Media ranks the NBA draft picks
#4 Ricky Rubio leads in most social media mentions, followed by #1 Blake Griffin.
#1 Blake Griffin had the most activity on Twitter on draft day, but #4 Ricky Rubio peaked the following few days and continues to lead the rest on Twitter mentions.
82% of people had good things to say about Ricky Rubio in social media, but Hasheem Thabeet didn't fare as well; 48% of conversations around him tended to be negative.
#4 Ricky Rubio was the most searched for on Google around draft day as people wanted to learn more about him. #1 Blake Griffin had about half the volume of Rubio, but still lead the rest of the pack, who all averaged about the same search volume.
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