Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Chris Dankberg

I've got another blog, and I decided to use it

Posted by Chris Dankberg on January 28, 2008 at 3:25pm

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Sports Marketing 2.0 gang,
I wrote something that had been on my mind recently about the value and influence of popular sports blogs... if you're interested, please check it out. Thanks! Here's an excerpt:

"...The first sports website I check every morning is still The Big Lead and I don't see that changing any time soon. Nobody gives me a better rundown more quickly. But I think it’s worth remembering that chasing eyeballs is what got ESPN to where it is today. Listen to this interview with Leitch, aired Saturday on NPR. Towards the 3:30 mark Leitch is asked to explain a glossary entry about Tony Dungy in his latest book. The interviewer found it to be in poor taste. Leitch backpedals a little saying the bit about Dungy "may be a bad example" and that it was a "cheap joke". The interviewer then goes on to suggest that Leitch is perpetuating the same stereotypes he is presently roasting advertisers for in the text of "God Save the Sports Fan".

The pressures one faces when trying to sell something (a book perhaps; or advertising, whether it be on a television channel, or a popular sports blog) to an expecting audience are nearly universal... and we are the audience."

http://appliedbaseball.blogspot.com/

1 Comment

Steve Bonsignore Comment by Steve Bonsignore on March 5, 2008 at 10:01am
Great stuff, Chris.

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