Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Bob Cramer

Glad to join SportsMarketing 2.0

Posted by Bob Cramer on December 25, 2007 at 8:48pm

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Thanks, Pat, for pulling this together and accepting me. As for background, my company, ThePort Network, powers sophisticated social media communities in media, sports and associations. About a month ago, we went live with FalconsLIFE for the Atlanta Falcons. Hopefully, FalconsLIFE has helped Falcons fans weather a crazy few weeks and crazy season. We have over 30,000 people in the community so something is connecting. I look forward to participating in this community of people on the cutting edge of sports media. An exciting time to be in this industry.

4 Comments

Pat Coyle Comment by Pat Coyle on December 26, 2007 at 10:40am
Welcome, Bob. Please keep us up to speed on Falcons Life and other sports related activities on your platform.
Jason Peck Comment by Jason Peck on January 2, 2008 at 5:48pm
30K people in a month?! Wow, that is amazing. How did you promote the site?
Bob Cramer Comment by Bob Cramer on January 3, 2008 at 4:51pm
We imported the Falcons old message board system right into the social community. This way the Falcons could start their community with their most passionate fans already already as members, with a profile page, their historical post counts, everything they were using before. I'm not sure this has been done before, but ThePort did a nice job pulling it all together. Please let me know if you have any further questions or want to talk further.
Joel Price Comment by Joel Price on April 12, 2008 at 12:03am
Hi Bob, Good to see you on SM2.0!

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