Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Steve Bonsignore

The Buzz Around Bissinger

Posted by Steve Bonsignore on May 9, 2008 at 4:41pm in Big Media Digital Strategy

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Hey all -

Haven't stopped by in a bit and didn't know if this one had already been beaten to death...but here's a quick post I put up on our GCI digital media blog Grounded in Reality. In that forum, more sharing for an overview/summary of the story as opposed to trying to impose my personal opinion upon anyone. That said, would be interested to get thoughts from those in this forum...

http://blogs.gcigroup.com/groundedinreality/2008/05/01/hey-buzz-bis...

Tags: bissinger, buzz, changing, costas, face, internet, media, now, of, the

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