Re-thinking sports marketing now that fans are in charge
Patrizia's Page
Profile
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- SKY ITALIA
- What is your job title?
- Sport Marketing Manager
- What is your job function?
- Marketing
- Company Website
- http://www.sky.it
- Who referred you to SM 2.0? (Or how did you find it)?
- my linkedin contact
Groups
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Sponsorship Sales
(16 members)
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Team Marketing
(23 members)
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CRM & Database Marketing
(13 members)
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Web Masters
(5 members)
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Motor Sports Business Fuel
(25 members)
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Sports Social Networks
(90 members)
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NASCAR
(39 members)
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Collegiate Marketing & NCAA
(32 members)
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NBA Business
(6 members)
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NFL Business
(14 members)
Discussion Forum
What drives someone to be a sports reporter? 1 Reply
It seems like a thankless job but something that can be so fun at the same time. Athletes for the most part hate reporters but they realize that they need them as well. So what makes someone want t...
Started by Mark Heller. Last reply by Mike Casella Jun 2.
Sports Marketing 2.0
New speakers confirmed for Los Angeles Summit
The Sports Marketing 2.0 Summit in LA (Sept 10 at Dodger Stadium) is shaping up to be REALLY strong thanks to the addition of these talented speakers:
Steve Park, Director of Online Marketing & Community Management, EA Sports
Conn Fishburn, Head of Partner Innovation, Yahoo!
Jeramie McPeek, VP Interactive Services, Phoenix Suns
David Wu, Founder & President, Rotohog.com
These thought [...]
I need your help at SXSW, please
I submitted a panel idea for this year’s South-by-Southwest conference in Austin:
Sports 2.0, Engaging the Long Tail Fan Base
Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the “killer apps” being used by teams, leagues and sponsors to engage fans on the Web and through [...]
Sports Marketing 2.0 Summits coming to LA & NYC
Here’s your chance to meet the leaders in digital sports marketing
Sports Marketing 2.0 has just announced the addition of two more V.I.P. Summit events. The Los Angeles Summit will be held at Dodger Stadium on September 10, 2008. The New York Summit will occur on October 16 at the Sports Museum of America.
What [...]
What’s Pat Coyle blogging about?
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© 2008 Created by Pat Coyle
Comment Wall (3 comments)
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Join this network
Just to share ....I have just finished to work on a collection of 16 DVD on the history and legend of Rugby world. Very exciting even though Rugby in >Italy is not exactly the biggest sport ....Here is all bread and soccer!!
Bye............
p.
The core business is selling syndicated feeds of the rugby union content on the site to other rugby related businesses to help them attract search engine traffic and give people a reason to keep going back to their site.
Cheers
Jeremy