Re-thinking sports marketing now that fans are in charge
Ian Hall's Page
Ian Hall's Groups
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Chicago - United Center
(30 members)
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Sports Social Networks
(90 members)
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NASCAR
(39 members)
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Fantasy Sports Business
(20 members)
Profile
- What kind of company do you work for?
- agency
- What is the name of your company?
- Octagon
- What is your job title?
- Group Director, Consulting
- What is your job function?
- Marketing
- Company Website
- http://ian.hall@octagon.com
Groups
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Sponsorship Sales
(16 members)
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Team Marketing
(23 members)
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CRM & Database Marketing
(13 members)
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Web Masters
(5 members)
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Motor Sports Business Fuel
(25 members)
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Sports Social Networks
(90 members)
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NASCAR
(39 members)
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Collegiate Marketing & NCAA
(32 members)
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NBA Business
(6 members)
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NFL Business
(14 members)
Forum
Nike should create a Nikeplus app for the iPhone 3G
With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps,...
Tagged: sports, 2.0, running, nikeplus, 3G
Started by Gijsbregt Brouwer in Killer Apps 15 hours ago.
Video Search Optimization 2 Replies
If you have heard of Video Search Optimization I would like some feedback. At my company (USO Networks) we believe it is the trend of advertising for the future. Since the advertising/marketing wor...
Tagged: marketing, branding, videos, &, advertising
Started by John Finley in Sponsorship Strategy. Last reply by John Finley Aug 14.
Fans' opinions in scouting and drafting processes
Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent...
Tagged: marketing, social, fans
Started by Kiko Suarez in Killer Apps Aug 14.
Sales v Marketing 2 Replies
Do your sales and marketing departments work in collaboration to develop its marketing strategy? I believe that there is a divide between sales v marketing and I hope to work towards an integrated ...
Started by Michele King in Web 2.0 general ideas. Last reply by Steve Gelinas Aug 12.
Olympics 2.0, what's new? 4 Replies
This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive a...
Started by Pat Coyle in Big Media Digital Strategy. Last reply by Sylvain Gauthier Jul 28.
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Comment Wall (3 comments)
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Mark
thanks for the time on the phone earlier. As soon as I have some more information I will be in touch with you. Give me a couple of weeks but things are moving forward faster on the reality show than I expected. Could you provide me with your email address? Mine is mark@diehard101.com
My name is Mark Heller and I am the CEO of a new startup called Diehard101. We are launching in 4 weeks and we are going to market and have a huge splash around the beginning of training camp. I would like to talk to you about a specific sponsorship opportunity I have where some of your clients might be interested in being involved.
When would be a good time to touch base with you?
Mark