Re-thinking sports marketing now that fans are in charge
Shripal Shah's Page
Shripal Shah's Groups
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Ticket Sales
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Sports Social Networks
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Pre-Game Mixer (Feb 11th)
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Latest Activity
Profile
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Washington Redskins
- What is your job title?
- Vice President, E-Commerce & Web Strategy
- What is your job function?
- Marketing
- Company Website
- http://www.redskins.com
- Personal Website
- http://www.linkedin.com/in/shahs
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Shripal Shah's Blog
Feedback on new Redskins Ecommerce site
Posted on August 6th, 2008 at 11:25pm —
No Comments (Add)
Recommendation on Mobile Start-Ups Looking to do Pilot
Posted on August 2nd, 2008 at 4:53pm —
3 Comments
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Web Masters
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Motor Sports Business Fuel
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Sports Social Networks
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NASCAR
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Forum
Nike should create a Nikeplus app for the iPhone 3G
With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps,...
Tagged: sports, 2.0, running, nikeplus, 3G
Started by Gijsbregt Brouwer in Killer Apps 15 hours ago.
Video Search Optimization 2 Replies
If you have heard of Video Search Optimization I would like some feedback. At my company (USO Networks) we believe it is the trend of advertising for the future. Since the advertising/marketing wor...
Tagged: marketing, branding, videos, &, advertising
Started by John Finley in Sponsorship Strategy. Last reply by John Finley Aug 14.
Fans' opinions in scouting and drafting processes
Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent...
Tagged: marketing, social, fans
Started by Kiko Suarez in Killer Apps Aug 14.
Sales v Marketing 2 Replies
Do your sales and marketing departments work in collaboration to develop its marketing strategy? I believe that there is a divide between sales v marketing and I hope to work towards an integrated ...
Started by Michele King in Web 2.0 general ideas. Last reply by Steve Gelinas Aug 12.
Olympics 2.0, what's new? 4 Replies
This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive a...
Started by Pat Coyle in Big Media Digital Strategy. Last reply by Sylvain Gauthier Jul 28.
Sports Marketing 2.0
New speakers confirmed for Los Angeles Summit
I need your help at SXSW, please
Sports Marketing 2.0 Summits coming to LA & NYC
What’s Pat Coyle blogging about?
© 2008 Created by Pat Coyle
Comment Wall (3 comments)
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I just wanted to send a quick introduction to you. My company specializes in developing mobile applications for a variety of companies and would appreciate if you keep me in mind if you need any assistance in the mobile area.
Best regards
Chris Hershberger
http://www.mobilegreatness.com
Panels are pretty well set, but we could use more brand marketers / interactive agencies to attend. I see you're ALL OVER linked in...so YES, please invite anyone you can think of to join the community...planning another summit in SF in March...and others in Chgo, Atl, etc.