Re-thinking sports marketing now that fans are in charge
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Lance Armstrong Foundation Gets Gold Standard From CEOs
Today the Lance Armstrong Foundation received the CEO Cancer Gold Standard accreditation from the CEO Roundtable on Cancer for its commitment to implement workforce policies that will ensure healthy lifestyles and access to the best care for all its employees. The CEO Roundtable on Cancer is comprised of corporate executives from major American companies. The [...]
A Few Thoughts
I spent a long weekend reading and trying to recharge for what will be a very exciting next few months.
First, I want to be very clear about what happened last Thursday in Austin. I was honored to be recognized by the Austin Business Journal but that award is quite simply a direct result of [...]
KXAN: Lance Armstrong Foundation President named hero
Just wanted everyone to be aware of one of our own being honored for his outstanding work. Doug was nominated by Lance as one of the Austin Business Journal’s Health Care Heroes. This morning, he was chosen as the winner from a field of outstanding competition. Way to go, boss!
Lance Armstrong Found. Pres. named hero
AUSTIN, [...]
Once Again From Leadville
Greetings from Leadville,CO. I had the privilege of racing in the Leadville 100 this past weekend and it was a total blast. The crowds were great and the race was dare I say fun. Dave Wiens was an absolute monster out there and rode a great race. My hats off to him for [...]
Lance Oh-So-Close at Leadville 100 race
We get the word from our man (and LAF Endowment Board Member) Larry O’Reilly: Lance took a very respectful 2nd place Saturday at Leadville as 42 year old Dave Wiens continued his amazing streak, beating Lance by two minutes to take his 6th consecutive title.
The Leadville Trail 100 begins at the old mining town of [...]
Profile
- What kind of company do you work for?
- other
- What is the name of your company?
- Lance Armstrong Foundation
- What is your job title?
- Web Dude
- What is your job function?
- technical / operations
- Company Website
- http://livestrong.org
- Personal Website
- http://longhornnation.com
- Who referred you to SM 2.0? (Or how did you find it)?
- AnneMarie Rickes
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Web Masters
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Motor Sports Business Fuel
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Sports Social Networks
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NASCAR
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Collegiate Marketing & NCAA
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Discussion Forum
What drives someone to be a sports reporter? 1 Reply
It seems like a thankless job but something that can be so fun at the same time. Athletes for the most part hate reporters but they realize that they need them as well. So what makes someone want t...
Started by Mark Heller. Last reply by Mike Casella Jun 2.
Sports Marketing 2.0
New speakers confirmed for Los Angeles Summit
The Sports Marketing 2.0 Summit in LA (Sept 10 at Dodger Stadium) is shaping up to be REALLY strong thanks to the addition of these talented speakers:
Steve Park, Director of Online Marketing & Community Management, EA Sports
Conn Fishburn, Head of Partner Innovation, Yahoo!
Jeramie McPeek, VP Interactive Services, Phoenix Suns
David Wu, Founder & President, Rotohog.com
These thought [...]
I need your help at SXSW, please
I submitted a panel idea for this year’s South-by-Southwest conference in Austin:
Sports 2.0, Engaging the Long Tail Fan Base
Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the “killer apps” being used by teams, leagues and sponsors to engage fans on the Web and through [...]
Sports Marketing 2.0 Summits coming to LA & NYC
Here’s your chance to meet the leaders in digital sports marketing
Sports Marketing 2.0 has just announced the addition of two more V.I.P. Summit events. The Los Angeles Summit will be held at Dodger Stadium on September 10, 2008. The New York Summit will occur on October 16 at the Sports Museum of America.
What [...]
What’s Pat Coyle blogging about?
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© 2008 Created by Pat Coyle
Comment Wall (4 comments)
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We may be working with the Livestrong folks to use some of the UT coaches on the site---but everything changes when it's a commercial site...
Just wanted to say hello, as a fellow austinite, and Longhorn fan?
Are you working with the .com side of Livestrong as well?
http://www.bikeradar.com/news/article/lance-armstrong-opens-bike-shop-15110/