Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Arlene Higginson's Page

Arlene Higginson Female
United States

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Latest Activity

Arlene Higginson and Skip are now friends
Arlene Higginson Skip
Aug 14
Arlene Higginson added 5 photos. View Photos
Ready to go in Lacrosse Raquetball Basball
Aug 14
Skip left a comment for Arlene Higginson Aug 14
Arlene Higginson's profile changed Aug 13
Andy Rowdon and Arlene Higginson are now friends
Andy Rowdon Arlene Higginson
Aug 13
Arlene Higginson left a comment for Andy Rowdon Aug 13
Arlene Higginson added a video: girlslax
girlslax
Jun 14
Kenneth and Arlene Higginson are now friends
Kenneth Arlene Higginson
Jun 10

Profile

What kind of company do you work for?
other
What is the name of your company?
Sports Art by Arlene Higginson
What is your job title?
Sports Artist
What is your job function?
other
Company Website
http://www.artbyarlene.com
Personal Website
http://www.artbyarlene.com
Who referred you to SM 2.0? (Or how did you find it)?
interenet

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Comment Wall (2 comments)

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At 10:50pm on August 13th, 2008, Skip said…
Hi Arlene, I really like your current profile image - nice work. Sorry we didn't have a chance to work together earlier this year. I'll keep referencing your work as the oppty presents itself.
At 1:46am on March 22nd, 2008, Lewis Howes said…
Wow, you do some great work Arlene! I would be interested in learning more the inspiring works you create.
 
 

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Gijsbregt Brouwer

Nike should create a Nikeplus app for the iPhone 3G

With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps,...

Tagged: sports, 2.0, running, nikeplus, 3G

Started by Gijsbregt Brouwer in Killer Apps 15 hours ago.

John Finley

Video Search Optimization 2 Replies

If you have heard of Video Search Optimization I would like some feedback. At my company (USO Networks) we believe it is the trend of advertising for the future. Since the advertising/marketing wor...

Tagged: marketing, branding, videos, &, advertising

Started by John Finley in Sponsorship Strategy. Last reply by John Finley Aug 14.

Kiko Suarez

Fans' opinions in scouting and drafting processes

Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent...

Tagged: marketing, social, fans

Started by Kiko Suarez in Killer Apps Aug 14.

Michele King

Sales v Marketing 2 Replies

Do your sales and marketing departments work in collaboration to develop its marketing strategy? I believe that there is a divide between sales v marketing and I hope to work towards an integrated ...

Started by Michele King in Web 2.0 general ideas. Last reply by Steve Gelinas Aug 12.

Pat Coyle

Olympics 2.0, what's new? 4 Replies

This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive a...

Tagged: media, 2.0, olympics

Started by Pat Coyle in Big Media Digital Strategy. Last reply by Sylvain Gauthier Jul 28.

About Sports Marketing 2.0

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Sports Marketing 2.0

New speakers confirmed for Los Angeles Summit

The Sports Marketing 2.0 Summit in LA (Sept 10 at Dodger Stadium) is shaping up to be REALLY strong thanks to the addition of these talented speakers: Steve Park, Director of Online Marketing & Community Management, EA Sports Conn Fishburn, Head of Partner Innovation, Yahoo! Jeramie McPeek, VP Interactive Services, Phoenix Suns David Wu, Founder & President, Rotohog.com These thought [...]

I need your help at SXSW, please

I submitted a panel idea for this year’s South-by-Southwest conference in Austin: Sports 2.0, Engaging the Long Tail Fan Base Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the “killer apps” being used by teams, leagues and sponsors to engage fans on the Web and through [...]

Sports Marketing 2.0 Summits coming to LA & NYC

Here’s your chance to meet the leaders in digital sports marketing Sports Marketing 2.0 has just announced the addition of two more V.I.P. Summit events. The Los Angeles Summit will be held at Dodger Stadium on September 10, 2008. The New York Summit will occur on October 16 at the Sports Museum of America. What [...]

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