Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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New Sports News Application

Added a post 1 day ago

How to connect Sports Marketing Firms with Start-Ups

Added a post Jun 1

Web 2.0/Social Media - How Can I Help?

Added a reply May 15

Take A Peck RSS Feed

Using Social Media to Connect Current and Former Athletes

I recently read an interesting white paper from IBM called “The Corporate Newsletter Goes Social: IBM and Employee-Centered Media.” It’s a great read about how IBM is utilizing social media to improve connections between employees, increase productivity and leverage knowledge across the organization. One thing that caught my attention was the company’s effort called “The Greater [...]

Welcome Alltop Readers!

If this is your first time visiting my blog, welcome! Yesterday, Take A Peck was added to Alltop’s social media section. For readers who may not be familiar with Alltop, it’s essentially a site that aggregates major blogs/news sources for a variety of topics. It’s a great way to quickly scan through headlines in topics [...]

Social Networks Need To Provide Value Beyond Connecting

Everyone wants to start their own social network these days. And it makes sense that brands and companies want to jump on the social networking bandwagon. According to the recent Consumer Internet Barometer, one out of every four people online visits a social networking website. But the competition for people’s attention is increasing rapidly. People only [...]

Five Questions Teams Should Ask About Social Media

I recently enjoyed reading Jeremiah Owyang’s post about the five questions companies ask about social media. This inspired me to put my own spin on this and apply it to the world of sports. While Jeremiah discussed the questions from his experience about what companies actually ask him, I decided to write the questions that [...]

Top 50 Most Valuable Sports Social Networks According to dnScoop

I thought it would be fun to use the dnScoop tool to get valuations for 50 sports social networks and community sites. I ran 72 sites through the tool, which values sites based on domain age, PageRank, inbound links, Alexa Rank, and Link Value. It doesn’t include two key factors that are usually used to [...]
 

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Allie Whelan left a comment for Jason Peck 18 hours ago
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Jason Peck replied to the discussion New Sports News Application 1 day ago
Jason Peck commented on the blog post Using text messaging to drive traffic to social networking sites 1 day ago
Brian Gainor and Jason Peck are now friends
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Profile

What kind of company do you work for?
consultant
What is the name of your company?
I work for myself
What is your job title?
Consultant
What is your job function?
Marketing
Personal Website
http://www.jasonfpeck.com

Jason Peck's Blog

Top 50 Sports Social Networks

I just posted a list of top 50 sports social networks based on valuations by dnScoop. Besides this one and the obvious sites that are missing because they don't have their own unique domain name, were you surprised about any others not being on the list? Here's the link to my post - top 50 sports social networks

Posted on June 1st, 2008 at 5:10pm — 3 Comments (Add)

Sports Marketing 2.0 Summit Thoughts

I posted a few of my thoughts this morning on my blog, Take A Peck. While they aren't nearly as neat and organized as Brian's notes, just wanted to let you know they were there.

Posted on February 14th, 2008 at 7:22am — No Comments (Add)

Facebook Apps can bring games back to life

Remember Oregon Trail? In the original game you had to buy a wagon, oxen and some supplies and travel from the Mississippi to the Pacific Ocean--hunting, fording rivers, and surviving sickness along the way. It was a fun game...but a lot of people forgot about it once games went 3D.

Thanks to Facebook, Oregon Trail has been resurrected in the form of a FB app. There are currently over 111,700 active daily users, and I must confess that I have been one of them the last few days. The game… Continue

Posted on January 22nd, 2008 at 9:49pm — 1 Comment (Add)

Launching a New Product/Service with New Media

Here are a couple thoughts about what a company can do (on the cheap) to promote a new product or service using new media:
  • Start a blog and let people register to write about their experiences with the product/service
  • Start a podcast where company leaders answer questions about the product/service
  • Allow people to upload videos/pictures of themselves using the product/service. Maybe tie-in a contest where the best (people vote on the best) submission receives a priz
    • …
Continue

Posted on January 21st, 2008 at 12:51am — No Comments (Add)

Following Facebook

For anyone out there is interested in keeping up with Facebook news and trends, I'd recommend the following blogs:

All Facebook - http://www.allfacebook.com

Inside Facebook - http://www.insidefacebook.com

Maybe you'll be able to learn something that you can apply to your marketing efforts. In the very least, it's important to understand how social networking is changing the way people keep up with each other and interact, and (obviously) Facebook is a huge player right… Continue

Posted on January 6th, 2008 at 3:55pm — 2 Comments (Add)

Comment Wall (10 comments)

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At 1:53pm on July 3rd, 2008, Allie Whelan said…
Jason,

I checked out your website and you have some great thoughts about different aspects of sports marketing. I want to ask what you think about using video advertising on the web? For sports, I think it can be a really big way to advertise in the future. At Flimp, were working with all different types of companies, but I'm involved with the sports world. Thoughts on the ideas?

Allie
Flimp Media
At 2:49pm on July 2nd, 2008, Chris Becker said…
I just added another blog post that might shed a little more light on what our promotion looks like. Stay tuned, more to come.
At 11:11am on June 25th, 2008, Mark Heller said…
Jason,

thanks for the comment. 4000 pages is not a bad start! We are getting closer to launch.
At 9:20am on June 10th, 2008, Verna De Jesus said…
hey! sorry i haven't gotten back to you about chicago. i haven't been on the site in ages. glad we spoke yesterday...unfortunately i won't be going to chicago. let me know how it goes.
At 6:29pm on June 1st, 2008, Mark Heller said…
Jason,

Sure lets talk sometime this week. You can email me at mark@diehard101.com.
Thanks,
Mark
At 11:17pm on May 19th, 2008, JP said…
Cool. Glad to hear it!
At 2:40pm on April 17th, 2008, David Astramskas said…
so what's your involvement with Twitter. I'm always open to new creative ways of doing things especially if it can save me time.
At 12:37pm on April 15th, 2008, David Astramskas said…
what's up Jason, thanks for the comment.

I actually started reading your blog a week ago.

I'm in the process of creating some flash movies that will read the data from twitter. You will be able to follow each player (that I can to participate) by reading his twitter posts and watch videos the events.
At 4:40pm on February 24th, 2008, Stewart Whicker said…
Hi Jason, Thankyou for adding your comments to the group. You made some really interesting points.
At 5:14pm on February 15th, 2008, Mark Phillip said…
Hey Jason, it was great meeting you too. Definitely kick the tires on RUWT?--I'd love to hear how it goes...
 
 

Groups

Forum

Jake Rutter

New Sports News Application 3 Replies

Hey everyone, So I wanted to share my sports app with everyone and get some feedback. The sports app is: FanBoom.com and the idea behind it, is that we want to bring all the news sources to you s...

Started by Jake Rutter in Killer Apps. Last reply by Jake Rutter 1 day ago.

Elena Klau

Sports Start Up -- We're in Beta, Now What? 2 Replies

Hey Guys, I work for a new sports website called FanDome (www.fandome.com) that is currently in Beta. After a few months of building functionality and redesigning the front page we finally feel co...

Tagged: 2.0, marketing, web, startup, technology

Started by Elena Klau in Web 2.0 general ideas. Last reply by Jake Rutter 1 day ago.

Will McMahon

Rich Media Marketing Platform 2 Replies

Hey everyone I'm an intern at Flimp Media. I'm trying to reach out to the sports community and expose people to our company and what we do. Flimp Media Inc. is a rich media marketing platform dev...

Started by Will McMahon in Web 2.0 general ideas. Last reply by Will McMahon Jun 18.

Brian Gainor

PartnershipActivation.com - Please Check it out! 1 Reply

Fellow Sports 2.0 Marketing Members, If you have a moment, please check out www.PartnershipActivation.com, a new website venture that I recently created. The site provides sports business professi...

Tagged: sports, marketing, business, innovative, sponsorship

Started by Brian Gainor in Sponsorship Strategy. Last reply by Matt Engel Jun 9.

JP

How to connect Sports Marketing Firms with Start-Ups 9 Replies

I run a web2.0 sports start-up and am looking for a sports marketing firm for some upcoming work Two questions: 1. What sports marketing firms are on the cutting edge of web2.0 technology and are...

Started by JP in Web 2.0 general ideas. Last reply by Toby Jun 6.

About Sports Marketing 2.0

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports Sponsorships beyond the stadium

I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I’m sharing it here. If you’d like to learn more about this content, you should consider joining us at our next Summit event…we’re setting up 2 more this year…most likely to be held in Sept [...]

Smaller Markets, but MORE FANS

This stat just crossed my desk… According to Scarborough, the Colts are the #3 NFL team in the U.S. in terms of % of the population that has watched, attended or listened in the past 12 mo. (Green Bay #1 and Pittsburgh #2). Why is this important for Sports 2.0? It speaks to the fact that geographic [...]

Indianapolis wins bid for 2012 Super Bowl

The NFL owners have spoken and the work of the Indianapolis community over the past 25 years has paid off. The 2012 Super Bowl will be played at Lucas Oil Stadium. Economic Impact Expected to be in Millions Moments ago, National Football League owners, meeting in Atlanta, voted to award the 2012 Super Bowl to Indianapolis over [...]

Please join me at Sports 2.0 event in Chicago…

The Sports Marketing 2.0 VIP Summit, a conference designed for online sports marketers, is coming to Chicago on June 12, 2008. Event will start at 1pm and run through dinner. Location: United Center. Follow this link for more information, and to register. Here’s all the detail: Sports Marketing 2.0 VIP Summit – Chicago “…..Web 2.0 is a transformative force [...]
 

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