Re-thinking sports marketing now that fans are in charge
Terri Kelley's Page
Terri Kelley's Groups
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Chicago - United Center
(30 members)
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Pre-Game Mixer (Feb 11th)
(28 members)
Profile
- What kind of company do you work for?
- college sports team
- What is the name of your company?
- Longhorn Sports Network/division of IMG College Sports
- What is your job title?
- Director of Operations, LSN
- What is your job function?
- management
- Company Website
- http://www.IMGCollege.com www.TexasSports.com
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Team Marketing
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CRM & Database Marketing
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Web Masters
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Motor Sports Business Fuel
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Sports Social Networks
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NASCAR
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Collegiate Marketing & NCAA
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Forum
Nike should create a Nikeplus app for the iPhone 3G
With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps,...
Tagged: sports, 2.0, running, nikeplus, 3G
Started by Gijsbregt Brouwer in Killer Apps 15 hours ago.
Video Search Optimization 2 Replies
If you have heard of Video Search Optimization I would like some feedback. At my company (USO Networks) we believe it is the trend of advertising for the future. Since the advertising/marketing wor...
Tagged: marketing, branding, videos, &, advertising
Started by John Finley in Sponsorship Strategy. Last reply by John Finley Aug 14.
Fans' opinions in scouting and drafting processes
Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent...
Tagged: marketing, social, fans
Started by Kiko Suarez in Killer Apps Aug 14.
Sales v Marketing 2 Replies
Do your sales and marketing departments work in collaboration to develop its marketing strategy? I believe that there is a divide between sales v marketing and I hope to work towards an integrated ...
Started by Michele King in Web 2.0 general ideas. Last reply by Steve Gelinas Aug 12.
Olympics 2.0, what's new? 4 Replies
This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive a...
Started by Pat Coyle in Big Media Digital Strategy. Last reply by Sylvain Gauthier Jul 28.
Sports Marketing 2.0
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Comment Wall (7 comments)
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I am working as a summer intern for a company called Flimp Media that develops web video marketing and analytics technology. Looking at your line of work, it seemed like Flimp could be valuable for your marketing efforts.
Flimp has made it very easy and inexpensive to create, distribute and track web video marketing campaigns for event promotion, fundraising, alumni connections, recruiting, selling merchandise, and player profiles. My guess is that a company like Nike, Gatorade, etc. would be interested in branding your outbound "flimps" to reach your fan base. They could underwrite your campaigns, costing your dept. nothing. We have many client examples and case studies on our website at www.flimp.net.
If you are interested in using web video marketing, I’m sure we can set up a trial account for you.
We have recently been in contact with other colleges such as Duke University, Villanova University, Syracuse University, and Davidson University. Thanks for your time and please let me know if you have questions or would like some more information.
I would be happy to show you some examples of recent 'flimps.' Thanks, Allie
We have some interesting opportunities for live college football games for the major conferences and top 25 for the fall.
We covered al major bowls the last two years (six in-stadium game promos) and Wild Card toSuperbowl, now branching out to season long initiatives for live branded text massaging prediction games and companion microsites. Launching our own destination site in August.
I would like to learn about what you do for IMG.
Regards,
Kent Jordan - Founder
EVP Business Development
KlickSports
"Live Multi-media
Casual Sports Games"
Los Angeles, Ca
310-467-1648
I'd love to bounce a couple ideas to you, when you get a chance. I work for a .com startup called Zazzle.com (30 minutes south of San Francisco) which has a pretty amazing site, and on top of all the items we have, -EVERYTHING is produced and shipped in 24 hours or less.
I've spent quite a bit of time in the college sports arena and was on the sideline with my 15 year old son for the UT/Nebraska game...
Please track me down @ scott.pelluer@zazzle.com at your earliest convenience.
Sincerely,
Scott
Right now I am not working on the .com side. Once it is rolled out, I am sure I will have some role over there. We are doing a lot of cool things in the coming months.
Thanks for the acceptance look forward to getting new ideas from everyone
Great meeting you earlier this week. Nice Horns win as well, by the way. I know you guys are pretty well set locally, and I'm sure Jeff will be there to offer his assistance,.but should you ever have PR needs or just want to get an outside opinion feel free to drop a line.
Best,
Steve
212.537.8094
sbonsignore@gcigroup.com