Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Added a post May 14

Feedback from VIP Summit in San Francisco

Added a reply May 12

Feedback from VIP Summit in San Francisco
13 Replies

Started this discussion. Last reply by Rachel Sears Casanta May 17.

 

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Pat Coyle added the blog post 'Sports Sponsorships Beyond the Stadium: Tackling the Long Tail Fan Base' Jun 15
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Profile

What kind of company do you work for?
pro sports team
What is the name of your company?
Indianapolis Colts
What is your job title?
Executive Director of Digital Business
What is your job function?
Marketing
Company Website
http://www.mycolts.net
Personal Website
http://www.patcoyle.net

Indianapolis Colts breaking new ground online

Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv

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Pat Coyle's Videos

Pat Coyle's Blog

Sports Sponsorships Beyond the Stadium: Tackling the Long Tail Fan Base

Don't let that RED X fool you...the slide show is available if you click through to my blog... I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I'm sharing it here. If you'd like to learn more about this content, you should consider joining us at one of our upcoming Summit events...we're setting up 2 more this year...most likely to be held in Sept and Oct in LA and NYC. Stay tuned here for details - coming soon!… Continue

Posted on June 15th, 2008 at 7:30am — 2 Comments (Add)

Sports Marketing 2.0 Ecosystem

Posted on May 8th, 2008 at 7:54am — 2 Comments (Add)

Are sports stadiums made of meatballs?

Reading Godin's "Meatball Sundae" I was struck by Trend #10: the Shifts in Scarcity and Abundance "...they were selling a meatball sundae. They tried to leverage one asset (a store which cost $18,000 a month in rent) instead of using the power of eBay and Amazon to leverage their real asset: ownership of the Long Tail, couple with the ability to curate the world's largest collection of mystery books." I see a parallel between the bookstore and the sports stadium. Right now all of our sa… Continue

Posted on March 10th, 2008 at 11:00am — 2 Comments (Add)

Takkle.com wins award, CEO heads for Sports Marketing Summit

Takkle CEO, David Birnbaum, will be among a distinguished list of industry leading panelists at the Sports Marketing 2.0 VIP Summit on Feb 12, 2008

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Takkle.co…

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Posted on January 25th, 2008 at 11:53am — No Comments (Add)

Anyone attending IEG Sponsor Conference in March?

I'm thinking about heading to Chicago for the IEG 2008 Sponsorship Conference, "Making Sensory, powering your partnerships with the mojo of emotion."

I notice there's very little interactive content, and you gotta pay…

Continue

Posted on January 16th, 2008 at 9:14am — No Comments (Add)

Comment Wall (18 comments)

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Join this network

At 2:26pm on June 25th, 2008, Dhanraj Maharaj said…
Pat this is a great site, i found it by accident while doing some research. I hope i can learn a few things and find some mentors that help me achieve my goals in sports or marketing.

i look forward forward to picking your brain as well.. thanks
At 4:25pm on June 23rd, 2008, Kris said…
Thanks for setting up this group -- a great network and resource!
At 10:26am on May 30th, 2008, Mark Heller said…
Pat,

Things are going well. I already have 15 friends on my friends list and have opened up some awesome opportunities.

Mark
At 4:16pm on May 27th, 2008, JB Vick said…
you should make the NBA biz group allow approved nba vendors.we are one. we have 15 nba teams as clients. I do as much business with them as anyone and should be allowed to be in the club. thanks jb
At 3:42pm on May 14th, 2008, Tom Fischmann said…
Hi Pat, thanks for putting the Chicago summit together. I'm looking forward to it.
At 12:39am on March 25th, 2008, Skip said…
Absolutely. I'll keep an eye out for the invite to attend as well as the ASP information.
At 10:54pm on March 24th, 2008, Skip said…
Hi Pat,
Do have 10 minutes to discuss the upcoming event in San Francisco? We've built a unique mobile solution for sports marketing and would love to share our vision with you. You can find an overview of our solution at www.wimeme.com.

Thanks in advance for your consideration in this matter.

See you in San Francisco.

Skip Roncal
Founder
WiMEME, Inc.
At 6:04pm on March 8th, 2008, Rodney Kuhl said…
Hello Pat,
Great idea.. I am a student in the Sports Management Worldwide programs and are currently enrolled in the Sports Business Management program taught by Bret Polvorosa, Tom Leip and Dr. Lynn Lashbrook. I am going to let my fellow students and instructors know about this site. I think it be very beneficial for us as an additional tool.
At 9:14am on February 12th, 2008, Ian Hall said…
Thanks for organizing the SM 2.0 Summit. Looking forward to it.
At 5:15pm on January 21st, 2008, Kristin Hace said…
Hey Pat,

Thanks for putting all of this together...we're always interested in what you have to say.

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Groups

Forum

Jake Rutter

New Sports News Application 3 Replies

Hey everyone, So I wanted to share my sports app with everyone and get some feedback. The sports app is: FanBoom.com and the idea behind it, is that we want to bring all the news sources to you s...

Started by Jake Rutter in Killer Apps. Last reply by Jake Rutter 1 day ago.

Elena Klau

Sports Start Up -- We're in Beta, Now What? 2 Replies

Hey Guys, I work for a new sports website called FanDome (www.fandome.com) that is currently in Beta. After a few months of building functionality and redesigning the front page we finally feel co...

Tagged: 2.0, marketing, web, startup, technology

Started by Elena Klau in Web 2.0 general ideas. Last reply by Jake Rutter 1 day ago.

Will McMahon

Rich Media Marketing Platform 2 Replies

Hey everyone I'm an intern at Flimp Media. I'm trying to reach out to the sports community and expose people to our company and what we do. Flimp Media Inc. is a rich media marketing platform dev...

Started by Will McMahon in Web 2.0 general ideas. Last reply by Will McMahon Jun 18.

Brian Gainor

PartnershipActivation.com - Please Check it out! 1 Reply

Fellow Sports 2.0 Marketing Members, If you have a moment, please check out www.PartnershipActivation.com, a new website venture that I recently created. The site provides sports business professi...

Tagged: sports, marketing, business, innovative, sponsorship

Started by Brian Gainor in Sponsorship Strategy. Last reply by Matt Engel Jun 9.

JP

How to connect Sports Marketing Firms with Start-Ups 9 Replies

I run a web2.0 sports start-up and am looking for a sports marketing firm for some upcoming work Two questions: 1. What sports marketing firms are on the cutting edge of web2.0 technology and are...

Started by JP in Web 2.0 general ideas. Last reply by Toby Jun 6.

About Sports Marketing 2.0

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports Sponsorships beyond the stadium

I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I’m sharing it here. If you’d like to learn more about this content, you should consider joining us at our next Summit event…we’re setting up 2 more this year…most likely to be held in Sept [...]

Smaller Markets, but MORE FANS

This stat just crossed my desk… According to Scarborough, the Colts are the #3 NFL team in the U.S. in terms of % of the population that has watched, attended or listened in the past 12 mo. (Green Bay #1 and Pittsburgh #2). Why is this important for Sports 2.0? It speaks to the fact that geographic [...]

Indianapolis wins bid for 2012 Super Bowl

The NFL owners have spoken and the work of the Indianapolis community over the past 25 years has paid off. The 2012 Super Bowl will be played at Lucas Oil Stadium. Economic Impact Expected to be in Millions Moments ago, National Football League owners, meeting in Atlanta, voted to award the 2012 Super Bowl to Indianapolis over [...]

Please join me at Sports 2.0 event in Chicago…

The Sports Marketing 2.0 VIP Summit, a conference designed for online sports marketers, is coming to Chicago on June 12, 2008. Event will start at 1pm and run through dinner. Location: United Center. Follow this link for more information, and to register. Here’s all the detail: Sports Marketing 2.0 VIP Summit – Chicago “…..Web 2.0 is a transformative force [...]
 

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