Re-thinking sports marketing now that fans are in charge
Kent Jordan's Page
Kent Jordan's Groups
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SPORTSbiz
(33 members)
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Sports Web/Multimedia Production
(10 members)
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Pro Athletes
(13 members)
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Motor Sports Business Fuel
(25 members)
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Sports Social Networks
(90 members)
Latest Activity
Profile
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- KlickSports
- What is your job title?
- Founder - EVP Business Development
- What is your job function?
- management
- Company Website
- http://www.klicksports.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Groups
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Sponsorship Sales
(16 members)
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Team Marketing
(23 members)
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CRM & Database Marketing
(13 members)
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Web Masters
(5 members)
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Motor Sports Business Fuel
(25 members)
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Sports Social Networks
(90 members)
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NASCAR
(39 members)
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Collegiate Marketing & NCAA
(32 members)
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NBA Business
(6 members)
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NFL Business
(14 members)
Forum
Nike should create a Nikeplus app for the iPhone 3G
With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps,...
Tagged: sports, 2.0, running, nikeplus, 3G
Started by Gijsbregt Brouwer in Killer Apps 15 hours ago.
Video Search Optimization 2 Replies
If you have heard of Video Search Optimization I would like some feedback. At my company (USO Networks) we believe it is the trend of advertising for the future. Since the advertising/marketing wor...
Tagged: marketing, branding, videos, &, advertising
Started by John Finley in Sponsorship Strategy. Last reply by John Finley Aug 14.
Fans' opinions in scouting and drafting processes
Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent...
Tagged: marketing, social, fans
Started by Kiko Suarez in Killer Apps Aug 14.
Sales v Marketing 2 Replies
Do your sales and marketing departments work in collaboration to develop its marketing strategy? I believe that there is a divide between sales v marketing and I hope to work towards an integrated ...
Started by Michele King in Web 2.0 general ideas. Last reply by Steve Gelinas Aug 12.
Olympics 2.0, what's new? 4 Replies
This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive a...
Started by Pat Coyle in Big Media Digital Strategy. Last reply by Sylvain Gauthier Jul 28.
Sports Marketing 2.0
New speakers confirmed for Los Angeles Summit
I need your help at SXSW, please
Sports Marketing 2.0 Summits coming to LA & NYC
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© 2008 Created by Pat Coyle
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The Euro mobile sites have all focused on SMS updates, WAP portals, video games, and downloads. Some even sell mobile phones and a service plan but so far none of them have entered the social networking world. I'll keep my eyes open and let you know if I come across anything interesting.