Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Blair Otto's Page

Blair Otto

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Latest Activity

Chris Lindauer and Blair Otto are now friends
Chris Lindauer Blair Otto
Jul 7
Lauren Beyer and Blair Otto are now friends
Lauren Beyer Blair Otto
Jul 7
Joel Price and Blair Otto are now friends
Joel Price Blair Otto
Jun 30
Michael Marino and Blair Otto are now friends
Michael Marino Blair Otto
Jun 30
Will McMahon and Blair Otto are now friends
Will McMahon Blair Otto
Jun 30
Kate Upfield and Blair Otto are now friends
Kate Upfield Blair Otto
Jun 30
Joel Price left a comment for Blair Otto Mar 20
Blair Otto left a comment for Joel Price Mar 20

Profile

What kind of company do you work for?
pro sports team
What is the name of your company?
New York Football Giants
What is your job title?
marketing manager
What is your job function?
Marketing

Comment Wall (3 comments)

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At 11:05pm on March 19th, 2008, Joel Price said…
I'll tell him you said hey. ttyl
At 8:34pm on March 19th, 2008, Joel Price said…
Hi Blair, I work with A.G. and met you at the Detroit NFL meetings a few years back. Congrats on the Super Bowl win!
At 7:48pm on March 19th, 2008, Arlene Higginson said…
Hi Blair, Looking thru members...Go Giants.!!.......I'm a Sports Artist.(NJ) who has no clue how to market....check it out
www.artbyarlene.com
Thanks! Arlene
 
 

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Gijsbregt Brouwer

Nike should create a Nikeplus app for the iPhone 3G

With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps,...

Tagged: sports, 2.0, running, nikeplus, 3G

Started by Gijsbregt Brouwer in Killer Apps 15 hours ago.

John Finley

Video Search Optimization 2 Replies

If you have heard of Video Search Optimization I would like some feedback. At my company (USO Networks) we believe it is the trend of advertising for the future. Since the advertising/marketing wor...

Tagged: marketing, branding, videos, &, advertising

Started by John Finley in Sponsorship Strategy. Last reply by John Finley Aug 14.

Kiko Suarez

Fans' opinions in scouting and drafting processes

Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent...

Tagged: marketing, social, fans

Started by Kiko Suarez in Killer Apps Aug 14.

Michele King

Sales v Marketing 2 Replies

Do your sales and marketing departments work in collaboration to develop its marketing strategy? I believe that there is a divide between sales v marketing and I hope to work towards an integrated ...

Started by Michele King in Web 2.0 general ideas. Last reply by Steve Gelinas Aug 12.

Pat Coyle

Olympics 2.0, what's new? 4 Replies

This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive a...

Tagged: media, 2.0, olympics

Started by Pat Coyle in Big Media Digital Strategy. Last reply by Sylvain Gauthier Jul 28.

About Sports Marketing 2.0

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

New speakers confirmed for Los Angeles Summit

The Sports Marketing 2.0 Summit in LA (Sept 10 at Dodger Stadium) is shaping up to be REALLY strong thanks to the addition of these talented speakers: Steve Park, Director of Online Marketing & Community Management, EA Sports Conn Fishburn, Head of Partner Innovation, Yahoo! Jeramie McPeek, VP Interactive Services, Phoenix Suns David Wu, Founder & President, Rotohog.com These thought [...]

I need your help at SXSW, please

I submitted a panel idea for this year’s South-by-Southwest conference in Austin: Sports 2.0, Engaging the Long Tail Fan Base Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the “killer apps” being used by teams, leagues and sponsors to engage fans on the Web and through [...]

Sports Marketing 2.0 Summits coming to LA & NYC

Here’s your chance to meet the leaders in digital sports marketing Sports Marketing 2.0 has just announced the addition of two more V.I.P. Summit events. The Los Angeles Summit will be held at Dodger Stadium on September 10, 2008. The New York Summit will occur on October 16 at the Sports Museum of America. What [...]

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