Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

A start up...THE INSANITY

Mark Heller Male
Camarillo, ca, United States

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How to connect Sports Marketing Firms with Start-Ups

Replied May 30

 

Latest Activity

Mark Heller left a comment for P.J. Rabice 1 day ago
Mark Heller left a comment for Dan Wiseman 1 day ago
Mark Heller left a comment for DW Berkley 1 day ago
Dan Wiseman left a comment for Mark Heller 1 day ago
Mark Heller and Steve Bonsignore are now friends
Mark Heller Steve Bonsignore
Aug 14
Mark Heller and Mason Ellenberger are now friends
Mark Heller Mason Ellenberger
Aug 13
Mark Heller left a comment for Jay Cipoletti Aug 11
DW Berkley and Mark Heller are now friends
DW Berkley Mark Heller
Aug 11

Profile

What kind of company do you work for?
other
What is the name of your company?
Diehard101
What is your job title?
CEO
What is your job function?
other
Company Website
http://www.diehard101.com
Who referred you to SM 2.0? (Or how did you find it)?
Pat Croyle

Mark Heller's Blog

when it rains it pours

So I went to diehard101.com today to check in on the amount of members we had signed up today. We are still getting a decent amount of visitors from the activity a couple of days ago and the bounce rate decreased by 25% from Monday to Tuesday. I go to the site and I get a forbidden message, after my wife threw water on my face to have me come back I called my CTO and Editor in Chief. We don't know what took place, we thought the server crashed. That wasn't the answer, we still don't know what t… Continue

Posted on July 31st, 2008 at 4:52am — 1 Comment (Add)

Son of a BI*&H

Today we had our greatest day of traffic coming to the site EVER. One of my content writers wrote an article about Manny Ramirez and how he would fit in with EVERY MLB team in the league. He then went to the mlb forums and posted the article and we didn't sign up one person. We are 4 days away from our beta stage of the site and we missed out on over 1400 new people visiting the site today. I am taking the positive out of it, we did one article and had 1400 plus folks come over to the site, the… Continue

Posted on July 29th, 2008 at 3:24am — No Comments (Add)

What seems like 10 minutes is actually 2 days! More insanity

I keep on trying to set aside a few minutes to come into this fantastic website and do some more blogging on a consistent basis and it is very frustrating for me not to be able to do so. I think about it and I tell myself okay in 10 minutes I'm going to sportsmarketing20.com and I am going to blog, give some people a few updates, maybe make a person or two chuckle a bit and give them updates on where Diehard101.com is. However, next thing I know it is 2 days later. Go figure. So an update......… Continue

Posted on July 22nd, 2008 at 5:00am — 3 Comments (Add)

Diehard101.com is in Alpha

It has been a little while since I last did a blog. I have been swamped with the ups and downs of trying to launch a brand new media property. Some great things have taken place over the last 7 days for Diehard101.com. We somehow were picked up by a few sports fanboards! What ended up happening is that our subscribers went from 100 to 200 in 4 days this last week! We had record breaking days for new signups, page views, comments, blogs and more importantly buzz. Some members from a competitor c… Continue

Posted on July 5th, 2008 at 4:35am — 1 Comment (Add)

Close but no cigars just yet

To all the fellow web entrepeneurs that are members of this website I am sure you can relate to this blog I am posting tonight. I have been super busy lately and have not had any time to blog in here as I find myself blogging on my site while we are in beta and on some competitor sites to help drive name brand awareness. I have had to suspend all pay per click accounts to go live today, call all the other websites we have secured advertising with to make sure that they don't launch the ads that… Continue

Posted on June 24th, 2008 at 1:10am — 2 Comments (Add)

Comment Wall (35 comments)

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At 9:51pm on August 17th, 2008, Dan Wiseman said…
Send along some info to dan.wiseman@reebok.com. I am not the media guy here, but I can send along.

Dan
At 12:43pm on August 8th, 2008, DW Berkley said…
I'd like to know a little more on the site...I'd be happy to contribute golf news, Pgh Pirate, Penguin and Steeler news since I'm right here.
At 4:55pm on August 4th, 2008, Chris Becker said…
Mark,

I would be happy to talk to you about how I can help you with diehard101.com. How should we get in touch?
At 5:29pm on July 5th, 2008, Ryan Guldberg said…
Mark liked the site, I think we'd be interested in doing some kind of link exchange with our communities.vintageauthentics.com site. We're like you just launched the community side of things.
At 10:55am on July 5th, 2008, Jay Handler said…
Mark,

Call me at 864.704.5005 when you get a chance. I'd be happy to discuss ways in which SellPhone Marketing can help you use Text Messaging to build your business.

Thanks!

Jay
At 10:58am on June 23rd, 2008, Jay Cipoletti said…
Mark, call my cell (304) 610-7881 when you have a few minutes this afternoon. --J
At 9:56am on June 18th, 2008, Matt Engel said…
Hi Mark,

Feel free to give me a call (414)828-6291.
At 7:50am on June 18th, 2008, Chris Hershberger said…
Mark

Congratulations on your launch. I would be more than happy to discuss a soccer channel with you. Please let me know the best time to reach you and what number.

Best Regards

Chris
At 9:25am on June 12th, 2008, Darren Heitner said…
Let's get the Dynasty girls on-board as DieHard girls.
At 9:01am on June 11th, 2008, Darren Heitner said…
We represent some of the biggest names in the game. Actually about to roll out a press release because we signed for more...making 12 total. I would definitely be interested in discussing your idea further.

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Gijsbregt Brouwer

Nike should create a Nikeplus app for the iPhone 3G

With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps,...

Tagged: sports, 2.0, running, nikeplus, 3G

Started by Gijsbregt Brouwer in Killer Apps 15 hours ago.

John Finley

Video Search Optimization 2 Replies

If you have heard of Video Search Optimization I would like some feedback. At my company (USO Networks) we believe it is the trend of advertising for the future. Since the advertising/marketing wor...

Tagged: marketing, branding, videos, &, advertising

Started by John Finley in Sponsorship Strategy. Last reply by John Finley Aug 14.

Kiko Suarez

Fans' opinions in scouting and drafting processes

Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent...

Tagged: marketing, social, fans

Started by Kiko Suarez in Killer Apps Aug 14.

Michele King

Sales v Marketing 2 Replies

Do your sales and marketing departments work in collaboration to develop its marketing strategy? I believe that there is a divide between sales v marketing and I hope to work towards an integrated ...

Started by Michele King in Web 2.0 general ideas. Last reply by Steve Gelinas Aug 12.

Pat Coyle

Olympics 2.0, what's new? 4 Replies

This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive a...

Tagged: media, 2.0, olympics

Started by Pat Coyle in Big Media Digital Strategy. Last reply by Sylvain Gauthier Jul 28.

About Sports Marketing 2.0

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

New speakers confirmed for Los Angeles Summit

The Sports Marketing 2.0 Summit in LA (Sept 10 at Dodger Stadium) is shaping up to be REALLY strong thanks to the addition of these talented speakers: Steve Park, Director of Online Marketing & Community Management, EA Sports Conn Fishburn, Head of Partner Innovation, Yahoo! Jeramie McPeek, VP Interactive Services, Phoenix Suns David Wu, Founder & President, Rotohog.com These thought [...]

I need your help at SXSW, please

I submitted a panel idea for this year’s South-by-Southwest conference in Austin: Sports 2.0, Engaging the Long Tail Fan Base Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the “killer apps” being used by teams, leagues and sponsors to engage fans on the Web and through [...]

Sports Marketing 2.0 Summits coming to LA & NYC

Here’s your chance to meet the leaders in digital sports marketing Sports Marketing 2.0 has just announced the addition of two more V.I.P. Summit events. The Los Angeles Summit will be held at Dodger Stadium on September 10, 2008. The New York Summit will occur on October 16 at the Sports Museum of America. What [...]

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