Re-thinking sports marketing now that fans are in charge
Chad Bockius's Page
Chad Bockius's discussions
Fan stories as marketing
Started Jan 21
Bazaarblog - ideas to help customers build your business
Bazaarvoice Summit Cliffnotes #7: Sean McDonald and Stuart Wallock (Dell): Inside Dell’s Customer-Generated Strategy and Results
This is the seventh in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.
Following the success and customer engagement Dell has earned through IdeaStorm and Direct2Dell, Sean McDonald and Stuart Wallock shared their ideas and strategies for harnessing user-generated content to nurture [...]
Announcing Bazaarvoice Social Commerce Summit London!
After the incredible success of our first-ever, sold-out Bazaarvoice Social Commerce Summit in Austin last May, we are excited to announce the launch of our first-annual event in London on 4 November. Social Commerce Summit London will be hosted at The Magic Circle Headquarters, followed by a post-conference party at world-famous ABSOLUT ICEBAR LONDON.
The action-packed [...]
Ratings & Reviews blow SkyMall’s customer relationships sky high
This blog was guest-written by Heather Lippincott, Bazaarvoice Online Community Manager.
SkyMall went live with Bazaarvoice Ratings & Reviews on July 8th, 2008 and has seen huge success! Their community has really embraced the opportunity to provide feedback to others about the product offerings of the company. Joey O’Donnell, Customer Experience Manager of SkyMall.com, shares [...]
Bazaarvoice Brand Placement in Two YouTube Videos
Coincidentally, on the same day, I found out our brand is featured in two YouTube videos. This is a bit of corporate self indulgence to share this, but I also wanted to share an interesting video from Josh Bernoff of Forrester.
The first place we found our logo featured today is an interview and acoustic set [...]
Webinar on Aug. 19: How James Avery Engages Customers Through Stories
James Avery Craftsman, a unique jeweler established more than 50 years ago, creates heirloom jewelry passed down through generations of its clients. James Avery himself doesn’t like to blow his own horn, and the brand reflects that, but they receive thousands of customer letters raving about the special place this jewelry holds in each family.
James [...]
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Profile
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Bazaarvoice
- What is your job title?
- Managing Director
- What is your job function?
- sales
- Company Website
- http://www.bazaarvoice.com
A quick question
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Team Marketing
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CRM & Database Marketing
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Web Masters
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Motor Sports Business Fuel
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Sports Social Networks
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NASCAR
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Collegiate Marketing & NCAA
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NBA Business
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NFL Business
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Discussion Forum
What drives someone to be a sports reporter? 1 Reply
It seems like a thankless job but something that can be so fun at the same time. Athletes for the most part hate reporters but they realize that they need them as well. So what makes someone want t...
Started by Mark Heller. Last reply by Mike Casella Jun 2.
Sports Marketing 2.0
New speakers confirmed for Los Angeles Summit
The Sports Marketing 2.0 Summit in LA (Sept 10 at Dodger Stadium) is shaping up to be REALLY strong thanks to the addition of these talented speakers:
Steve Park, Director of Online Marketing & Community Management, EA Sports
Conn Fishburn, Head of Partner Innovation, Yahoo!
Jeramie McPeek, VP Interactive Services, Phoenix Suns
David Wu, Founder & President, Rotohog.com
These thought [...]
I need your help at SXSW, please
I submitted a panel idea for this year’s South-by-Southwest conference in Austin:
Sports 2.0, Engaging the Long Tail Fan Base
Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the “killer apps” being used by teams, leagues and sponsors to engage fans on the Web and through [...]
Sports Marketing 2.0 Summits coming to LA & NYC
Here’s your chance to meet the leaders in digital sports marketing
Sports Marketing 2.0 has just announced the addition of two more V.I.P. Summit events. The Los Angeles Summit will be held at Dodger Stadium on September 10, 2008. The New York Summit will occur on October 16 at the Sports Museum of America.
What [...]
What’s Pat Coyle blogging about?
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© 2008 Created by Pat Coyle
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