Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Latest Activity

Craig Johnson added 3 new blog posts. View Craig Johnson's blog posts Mar 27
Craig Johnson joined 2 groups. View Groups Mar 22
Craig Johnson added a video: Ford Wayne Gretzky Classic
Ford Wayne Gretzky Classic
Mar 7
Craig Johnson joined the group Fantasy Sports Business Mar 5
Craig Johnson is a member of Sports Marketing 2.0. Mar 4

Profile

What kind of company do you work for?
agency
What is the name of your company?
Insight Sports Ltd.
What is your job title?
Producer, Gretzky.com
What is your job function?
management
Company Website
http://www.insightsports.com
Personal Website
http://www.squidoo.com/craigjohnson
Who referred you to SM 2.0? (Or how did you find it)?
Heath Khan

Craig Johnson's Videos

Craig Johnson's Blog

WFN: World Fishing Network HD Secures Carriage Agreement with DISH Network

NEWS RELEASE WFN: World Fishing Network HD Secures Carriage Agreement with DISH Network TORONTO, May 14, 2008 – WFN: World Fishing Network HD and Insight Sports announced today a carriage deal with DISH Network that sees North America’s only 24-hour fishing channel added to the satellite television company’s package of high-definition channels. WFN HD is available through DISH Network on channel 394. “With more than 50 million sport fishing enthusiasts in North America, WFN has been enthusias… Continue

Posted on May 15th, 2008 at 7:04am — No Comments (Add)

TVN Entertainment Hooks WFN: World Fishing Network

BURBANK, CA--(Marketwire - April 2, 2008) - TVN Entertainment Corp., the world's largest television on demand company, today announced that it has reached a multi-year agreement with WFN: World Fishing Network for a comprehensive range of video on-demand (VOD) services including distribution in both the US and Canadian markets. TVN will provide a full suite of signature on-demand services including: encoding in a variety of codecs; industry-wide content delivery in both standard and high defini… Continue

Posted on April 2nd, 2008 at 4:00pm — No Comments (Add)

Interest In Bills Games Expected To Swell

Recent Article from National Post... Five weeks after some of the most powerful figures in Canadian sports appeared together to promote the National Football League's eight-game foray into Toronto, fewer than 20,000 people have registered to join the queue for tickets. But then the first real marketing push is still to come. Between 15,000 and 16,000 have signed up for the chance to watch the Buffalo Bills play a series of exhibition and regular-season games at Rogers Centre over the next fiv… Continue

Posted on March 20th, 2008 at 2:00pm — No Comments (Add)

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At 4:13pm on March 27th, 2008, Mark Harrison said…
Pat who? the founder?
 
 

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Jake Rutter

New Sports News Application 3 Replies

Hey everyone, So I wanted to share my sports app with everyone and get some feedback. The sports app is: FanBoom.com and the idea behind it, is that we want to bring all the news sources to you s...

Started by Jake Rutter in Killer Apps. Last reply by Jake Rutter 1 day ago.

Elena Klau

Sports Start Up -- We're in Beta, Now What? 2 Replies

Hey Guys, I work for a new sports website called FanDome (www.fandome.com) that is currently in Beta. After a few months of building functionality and redesigning the front page we finally feel co...

Tagged: 2.0, marketing, web, startup, technology

Started by Elena Klau in Web 2.0 general ideas. Last reply by Jake Rutter 1 day ago.

Will McMahon

Rich Media Marketing Platform 2 Replies

Hey everyone I'm an intern at Flimp Media. I'm trying to reach out to the sports community and expose people to our company and what we do. Flimp Media Inc. is a rich media marketing platform dev...

Started by Will McMahon in Web 2.0 general ideas. Last reply by Will McMahon Jun 18.

Brian Gainor

PartnershipActivation.com - Please Check it out! 1 Reply

Fellow Sports 2.0 Marketing Members, If you have a moment, please check out www.PartnershipActivation.com, a new website venture that I recently created. The site provides sports business professi...

Tagged: sports, marketing, business, innovative, sponsorship

Started by Brian Gainor in Sponsorship Strategy. Last reply by Matt Engel Jun 9.

JP

How to connect Sports Marketing Firms with Start-Ups 9 Replies

I run a web2.0 sports start-up and am looking for a sports marketing firm for some upcoming work Two questions: 1. What sports marketing firms are on the cutting edge of web2.0 technology and are...

Started by JP in Web 2.0 general ideas. Last reply by Toby Jun 6.

About Sports Marketing 2.0

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports Sponsorships beyond the stadium

I delivered this deck at our recent Sports Marketing 2.0 VIP Summit in Chicago. Folks seemed to like it, so I’m sharing it here. If you’d like to learn more about this content, you should consider joining us at our next Summit event…we’re setting up 2 more this year…most likely to be held in Sept [...]

Smaller Markets, but MORE FANS

This stat just crossed my desk… According to Scarborough, the Colts are the #3 NFL team in the U.S. in terms of % of the population that has watched, attended or listened in the past 12 mo. (Green Bay #1 and Pittsburgh #2). Why is this important for Sports 2.0? It speaks to the fact that geographic [...]

Indianapolis wins bid for 2012 Super Bowl

The NFL owners have spoken and the work of the Indianapolis community over the past 25 years has paid off. The 2012 Super Bowl will be played at Lucas Oil Stadium. Economic Impact Expected to be in Millions Moments ago, National Football League owners, meeting in Atlanta, voted to award the 2012 Super Bowl to Indianapolis over [...]

Please join me at Sports 2.0 event in Chicago…

The Sports Marketing 2.0 VIP Summit, a conference designed for online sports marketers, is coming to Chicago on June 12, 2008. Event will start at 1pm and run through dinner. Location: United Center. Follow this link for more information, and to register. Here’s all the detail: Sports Marketing 2.0 VIP Summit – Chicago “…..Web 2.0 is a transformative force [...]
 

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