Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Mark Coughlin's Page

Mark Coughlin

Mark Coughlin's Friends

Mark Coughlin's Groups

RSS

New Web series gets it right

Today, NBC Universal launched a sci-fi serial web show starring Rosario Dawson called Gemini Division. While the show’s creatives may have some work to do to create a truly compelling oeuvre, they are off to a promising start for the future of Web-based television–not to mention an enjoyable return to the days of serial pulp [...]

Obama: TXT-2-WIN?

Whatever your political leaning, you have to admit presidential hopeful Barack Obama is one savvy marketer. Whereas his Republican rival John McCain is still learning how to log onto “the Internets”—and I understand he recently sent his first email, although it’s not clear whether it was to ask his campaign manager to “come here” (for you [...]

Getting married in the digital age

Last week I got married (Read this blog by Lori Schwartz on engagement in the digital age). It was a fine affair-we kept it as small as we could and capped our budget at about half of the average spent on weddings in the U.S. We also attempted, out of curiosity and a desire to [...]

“Snappy” ads in Men’s Health

In Japan, using your cameraphone to engage with advertising is old hat. They have been placing quick response codes (QR) in their out-of-home and print pieces for a few years now–which are basically barcode-looking things that can hold a ton of information. (Have a look here to see one in action). But the U.S. [...]

Political fight at the pump

With high gas prices a wedge issue in this year’s Presidential election, Sen. Barack Obama’s campaign was planning to take their message to the pump, literally. But then came the news that Gas Station TV refused to run any political ads on their network of gas pump televisions. When you watch the ad the [...]
 

Latest Activity

Mark Coughlin joined 2 groups. View Groups Mar 24
Mark Coughlin's profile changed Mar 24
Mark Coughlin is member #76 of Sports Marketing 2.0. Jan 10

Profile

What kind of company do you work for?
agency
What is the name of your company?
Octagon
What is your job title?
EVP-COO--Racing Group
What is your job function?
Marketing
Company Website
http://octagonna.com
Who referred you to SM 2.0? (Or how did you find it)?
Ed Sullivan

Comment Wall

You need to be a member of Sports Marketing 2.0 to add comments!

Join this network

No comments yet!

 
 

Groups

Forum

Gijsbregt Brouwer

Nike should create a Nikeplus app for the iPhone 3G

With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps,...

Tagged: sports, 2.0, running, nikeplus, 3G

Started by Gijsbregt Brouwer in Killer Apps 15 hours ago.

John Finley

Video Search Optimization 2 Replies

If you have heard of Video Search Optimization I would like some feedback. At my company (USO Networks) we believe it is the trend of advertising for the future. Since the advertising/marketing wor...

Tagged: marketing, branding, videos, &, advertising

Started by John Finley in Sponsorship Strategy. Last reply by John Finley Aug 14.

Kiko Suarez

Fans' opinions in scouting and drafting processes

Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent...

Tagged: marketing, social, fans

Started by Kiko Suarez in Killer Apps Aug 14.

Michele King

Sales v Marketing 2 Replies

Do your sales and marketing departments work in collaboration to develop its marketing strategy? I believe that there is a divide between sales v marketing and I hope to work towards an integrated ...

Started by Michele King in Web 2.0 general ideas. Last reply by Steve Gelinas Aug 12.

Pat Coyle

Olympics 2.0, what's new? 4 Replies

This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? How will the Olympics leverage its broadcast, interactive a...

Tagged: media, 2.0, olympics

Started by Pat Coyle in Big Media Digital Strategy. Last reply by Sylvain Gauthier Jul 28.

About Sports Marketing 2.0

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

New speakers confirmed for Los Angeles Summit

The Sports Marketing 2.0 Summit in LA (Sept 10 at Dodger Stadium) is shaping up to be REALLY strong thanks to the addition of these talented speakers: Steve Park, Director of Online Marketing & Community Management, EA Sports Conn Fishburn, Head of Partner Innovation, Yahoo! Jeramie McPeek, VP Interactive Services, Phoenix Suns David Wu, Founder & President, Rotohog.com These thought [...]

I need your help at SXSW, please

I submitted a panel idea for this year’s South-by-Southwest conference in Austin: Sports 2.0, Engaging the Long Tail Fan Base Interactive media is changing the sports experience for fans, media and sponsors alike. This panel will zero in on the “killer apps” being used by teams, leagues and sponsors to engage fans on the Web and through [...]

Sports Marketing 2.0 Summits coming to LA & NYC

Here’s your chance to meet the leaders in digital sports marketing Sports Marketing 2.0 has just announced the addition of two more V.I.P. Summit events. The Los Angeles Summit will be held at Dodger Stadium on September 10, 2008. The New York Summit will occur on October 16 at the Sports Museum of America. What [...]

What’s Pat Coyle blogging about?

This word cloud was created by wordle.net. I just typed in my blog URL and voila. Follow this link for a better look.
 

© 2008   Created by Pat Coyle

Report an Issue  |  Feedback  |  Privacy  |  Terms of Service